HTC Europe

Marketing Manager, VR

Category
VR
Position Type
Permanent Full-Time
Slough

Overview

Role Purpose:

  • To help plan, implement, manage and optimize social and digital campaigns to engage social communities, build the Vive brand and drive sales with set budgets.
  • To work closely with retail marketing, regional sales and PR teams to ensure integration and coordination of all European Vive activities, messaging, promotions and brand.
  • To utilize Vive product, Vive Studio and partner content and assets to develop effective and engaging marketing creative.
  • To measure, report and optimize all activity to maximise ROI and deliver targets across Europe.

Responsibilities

 

Marketing Strategy, Plan & Execution

  • Work with the Head of Marketing to develop a rolling quarterly Marketing Plan for each region based on market analysis, localised insight and past performance incorporating digital, social, retail and experiential channels.
  • Working with our agencies, deliver appropriate and timely media and creative to support paid search, paid social, Video, assets for localised community engagement.
  • Work with PR, the local sales teams and the retail marketing team to co-ordinate planning and execution of the European Marketing Plans in line with the overall marketing strategy.
  • Actively manage the Marketing Plan throughout the product/proposition life cycle identifying opportunities and audiences, implementing A/B testing and optimising performance.

Performance Management

  • Monitor and manage the performance of all marketing activities, making changes to maximise ROI – including sales, engagement, awareness.
  • Produce regular reporting on all marketing campaigns
  • Work closely with E-Commerce to ensure appropriate reporting and analysis

Budget Management

  • Plan and manage the quarterly budgets to execute the Marketing Plan within each region ensuring timely booking of all media for paid campaigns.
  • Report on spend against defined KPIs to help with analysis of impact and to inform future budget planning

Brand Management

 

  • Act as guardian of the brand, managing its performance and exposure to the customer and ensuring external agencies are following brand and social guidelines.
  • Support the delivery of brand targets in account as measured by the brand KPIs issued by Central Marketing, such as brand awareness, brand preferences.

Relationships

  • Work with Retail Marketing, Sales and PR teams to integrate all Vive product launches, promotions and content
  • Work with external agencies and suppliers to deliver agreed media plans and content calendar for each region.
  • Collaborate with Marketing colleagues throughout HTC to share learnings, results and assets.
  • Work with HTC Vive partners to ensure all relevant marketing activities are communicated and approved, along with any relevant assets.

KPIs

ROI of marketing activities based on cost per click, cost per sale, engagement and brand awareness objectives.

 

Person Specification

 

Key Competencies

  • Planning & Organising
  • Execution & Delivery
  • Communication
  • Business Acumen
  • Customer Focus
  • Creativity and Innovation

Experience

  • Track record of managing ongoing paid social, Adwords, Google Shopping and YouTube campaigns against sales and brand KPIs
  • Strong knowledge of Google Analytics, Adwords, Facebook, Instagram and YouTube platforms from set up to optimisation.
  • Commercially minded and able to effectively manage budgets, optimise performance and report against agreed KPIs
  • Experienced in briefing and evaluating creative, copy and media schedules
  • Able to work in a matrix environment, show initiative and forge strong relationships both internally and externally.
  • Ability to manage multiple workstreams
  • Experience of community management is an advantage
  • Planning and execution digital campaigns in multiple markets, preferably Europe.
  • Background in VR, entertainment, technology industries would be an advantage
  • Interest in VR and emerging technologies

 

Any other relevant information:

  • Based in Slough

 

 

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