HTC Europe

  • Social Media Manager, EMEA

    Position Type
    Permanent Full-Time
    United Kingdom
  • Overview

    Reporting to the Director of Global Social Media, the EMEA Social Media Manager is a critical global leadership role within HTC’s communication team. This role will lead the creation of social campaigns across HTC’s lines of business for the EMEA region and support Global social media efforts. The ideal candidate will have experience managing multiple platforms, analyzing platform performance and investment, and enabling regional social teams to execute on global campaigns. In addition, the team is seeking a communicator with a vision and execution-oriented approach for social media content.


    Strategy & Planning

    • Develop universal social media strategy (creative, community management, paid, organic) with a constant drive for improvement
    • Lead the overarching EMEA social media strategy and work with regional marketing teams situated in EMEA region to implement and enforce the strategies to drive marketing and business objectives.
    • Develop and oversee brand channel strategies with strong KPIs to strengthen HTC’s global social community across business units
    • Ensure HTC’s brand and reputation are positively enhanced by social media activities; collaborating with PR team to actively manage customer feedback issues


    Implementation & Measurement

    • Develop and direct social media campaigns building awareness for HTC products and services, brand engagement and online conversion.
    • Become an internal and external voice for HTC’s social media story, participating in best practice sharing and creative idea generation.
    • Capitalize on opportunistic partner engagements across HTC brands.
    • Lead the development and implementation of a variety of content forms, including video, text, still imagery, and other content methods that best utilize the technology available on any given social media/digital platform.
    • Work collaboratively with internal teams to develop and execute creative ideas, plans and strategies as well as applying social insights to the broader business (e.g. trends on Instagram or LinkedIn to inform visual content development).
    • Communicate program strategies and results consistently to create transparency and visibility into the progression of the program.


    Any Other Relevant Information:

    • Role Based in Slough



    Person Specification

    • 6-8 years developing & managing complex integrated marketing programs in an agency or corporate environment
    • Excellent understand of social media and its use by corporates, the media and wider public
    • Experience in defining a consumer brand voice and in implementing a corresponding strategy across channels
    • Record of tangible business results driven via social media platforms
    • Demonstrated strong organizational skills, idea driven; history of anticipating issues and the skills to be strategic, proactive and assertive
    • A strong record integrating with both corporate communications and marketing
    • Ability to multitask and thrive in a fast-paced, dynamic environment
    • Comfortable working under time and volume pressures
    • Knowledge of organic and paid elements of Facebook, Twitter, Instagram, and YouTube is a must
    • Experience developing highly creative social media campaigns and the ability to implement innovative ideas in ways that create social sharing and PR attention
    • Strong eye for detail and creative appreciation
    • Ability to work in a matrix environment, show initiative and forge strong relationships both internally and externally


    Experience Preferred:

    • PR experience and/or editorial content creation in Tech or consumer electronics fields preferred but not mandatory
    • Background or interest in VR and emerging technologies would be an advantage


    Key Competencies:


    • Planning & Organising
    • Communication
    • Collaboration
    • Creativity and innovation




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